MIK » Books http://mik.es centro de investigación - research center - ikerketa zentrua Tue, 20 Jul 2010 08:24:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Groundswell: Innovation through Social Network http://mik.es/blog/2009/10/02/groundswell-innovation-through-social-network/ http://mik.es/blog/2009/10/02/groundswell-innovation-through-social-network/#comments Fri, 02 Oct 2009 12:26:32 +0000 ehernandez http://mik.es/?p=198 Charlene Li and Josh Bernoff coined the term “groundswell” to describe the social trend where people use social technologies (blogs, wikis, podcasts, twitter, facebook, youtube, …) to get what they need from each other, such as information, ideas, support and even products, instead of being dependent on getting what they need from companies.

In their book “Groundswell: Winning in a World Transformed by Social Technologies” they explain how companies deal with the challenge of integrating social technologies into business performance. This is not a research about web 2.0 trends, the meaningful part for its co-authour Charlene is the community these things create: “Relationships are everything. Social networks combine people who have similar interests. Is not that different than if you are at a baseball game talking to the person beside you. You are not truly strangers because you both love baseball…” and how companies should take into account this emerging phenomena when building up and implementing business strategies.

That is our challenge in MIK for the coming future, creating an open space, a community to discuss, connect and share common interests.

But the question is: Are corporations already surfing in the “groundswell” or are they  still swimming upstream?

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